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web advertising standards

July 22, 2008

It’s almost impossible to visit a website without seeing some sort of advertising. Whether you yourself click it or not, there is somebody in this world that does. I have seen some very impressive ads that definitely catch my attention.

If you want the ads you create to come out decent (and more importantly have people click on it), there are a few considerations that you must take:

  • Keep it light: not everyone has a fast connection (yet). Try and keep the file under 30kb.
  • Keep it short: If you are going to animate your ad, don’t make the animation to long. You have about 5 seconds to capture a uses attention. If you make some dramatic animation before showing the call to action (logo, URL, etc), no one will care and continue to do whatever they intended to in the first place.
  • Stay away from loops: If you are going to animate it, don’t use loops. This will only drive your casual browser insane. Plus, it’s kinda tacky.
  • Pay attention to standards:Yes, there are standards. All the ads you see on sites have to be a specific size. Check out the Internet Advertising Board (IAB) for the standards and stick to them.
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2 comments

  1. Good post, as a designer dealing with emailing and ad creation every day these are things I always try to keep mind when publishing content.


  2. Thanks. It’s important to keep track of web standards. As developers, we gotta stick to the rules so we can all play nice together.



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